Users will soon have a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a global release. This shift aligns with a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing video streams on another major platform primarily display AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for inferior, factory-style content that is frequently absurd or surreal.
“We know from our community that many people appreciate content made with AI tools, from computer-generated images to science explainers, and we intend to provide users the power to adjust the amount of that, according to their own likes,” commented a platform representative.
AI on the Platform
The service announced that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, in excess of 100 mn media items are uploaded to the app every day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI-generated videos they watch by opening the topic control feature in the application and selecting AI-made media. Further subjects that currently be controlled under the filter cover politics, fashion, aesthetics, and movement.
Platform Guidelines
Its policies mandate users to identify “realistic” AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting artificial media. This step is aimed to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is also introducing a $2 million AI literacy fund for experts and groups to create educational content about using AI responsibly. This initiative will support non-profit groups focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid discussion over proposals to make redundant hundreds of content moderators in the UK. The company is expected to cut hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can protect employees by removing the most distressing content before it is viewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference work at speed.”